This jeweller needs little introduction for many residents of Southend – though I guess newer inhabitants may not realise the significance of this store, its founder, and what he gave to the town. I have to admit, I’d not previously heard of it as the ‘county jewellers’. I just about remember the Jones store I think. At the very least, I’m pretty sure I can remember the display cabinets at the front of the store – I think you could walk right round the central one. And I have vivid memories of the clock sometimes, but mostly not working.
I won’t post too much on this page, as you can read much of it on the Wikipedia page concerning him, but suffice to say, he donated many of today’s wide open spaces, including:
- Priory Park
- Jones Memorial Ground
- Victory Sports Ground
R.A. Jones died in 1925, but his sons succeeded him in running the business, and a local secondary school (Cecil Jones) is named after one of them.
After being Jones’ jewellers, the premises became Lavells and then Dixons. The most recent occupant of the site is ‘Yours’, with the store looking very much less elegant than it used to. The iconic clock, however, and the R.A. Jones lettering at the top of the building do still exist, in hint to the building’s past.
THE DAY YOU BUY A DIAMOND
You buy one of the most precious things in the world. A diamond is forever, its radiant beauty undiminished. The expert guidance of an experienced jeweller will help you to choose your treasure wisely.
The value and beauty of a diamond are enhanced by its clarity and cut. A diamond is considered flawless if no flaw is discernible by the trained eye when the diamond is magnified ten times. And only fine cutting can reveal its beauty. When light enters the polished diamond it is broken into the component colours of the spectrum an reflected in those enchanting rainbow flashes.
Our spacious modern showrooms display a wide selection of diamond rings and beautifully fashioned jewellery. As well as the many lovely things you would expect to see at the leading jewellers in the County.