The Whirline Rotary Clothes Line

I guess we are all well aware what a rotary clothes line is. I don’t know when they first were invented, but this brand claims it was the original.

This is a July 1967 advert from Essex Countryside, and as with a lot of these old adverts, I find it fun to use an online inflation calculator to work out what such things would have cost back in those days. It helps to counter those comments about how cheap everything apparently was back then.

Using that calculator, the prices now equate to:

  • Standard model – £82.15
  • Supa Standard – £91.00
  • De Luxe – £121.21
  • Major – £137.56
  • Sun Canopy for Major – £137.37

Clearly rotary dryers haven’t held their value in line with inflation.

What’s particularly nice about this advert is that unlike a lot of them, it seems that the advertiser, F.W. Hipkin, is still in business, as a wholesale distribution company supplying plumber’s merchants. I don’t know if F.W. Hipkin actually manufactured these back then, or just supplied them as made by someone else.

Whirline Rotary Clothes Line
Whirline Rotary Clothes Line
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Clapham Bros Furnishers Limited

Clapham Bros Furnishers Limited
Clapham Bros Furnishers Limited

Another long disappeared retail name. Again, taken from the July 1967 edition of Essex Countryside. The only thing I could find relating to Clapham Brothers online didn’t seem to be this particular company, but instead related to a more industrial firm, founded in Keighley.

This Clapham Bros had two showrooms in Brentwood – in the High Street and Kings Road – and one in Billericay High Street. They stocked all the leading manufacturers, a few of which still trade today – though most seem to have disappeared.

  • G-Plan
  • Minty
  • Guy Rogers
  • Myer’s
  • Stag
  • Avalon
  • Jentique
  • Lebus
  • Cintique
  • Vi-Spring
  • Scandart
  • Leylux
  • Relyon
  • Stonehill
  • Toothill
  • Slumberland
  • McIntosh
  • Austinsuite
  • Dunlopillo
  • Rest Assured
  • Beautility
  • Parker-Knoll
  • Luxaflex Blinds
  • Vono
  • Uniflex
  • Hensher
  • Meredew
  • Put-U-Up
  • Remploy
  • Staples
  • Ercol
  • Wrighton
  • Limelight
  • Homeworthy
  • Priory
  • Sleepeezee
  • Stevens
  • Nathan
  • etc.
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Tailor Made – House of Tweed, Colchester – the Guinea

The ad below is taken from the July 1967 edition of Essex Countryside. 25 guineas for a made-to-measure suit was obviously a lot of money back then. A quick Google and a Wiki later shows that actually, the guinea had been superseded by the pound sterling from 1816 – but certain items, including bespoke tailoring, were still quoted in guineas. A guinea was worth 21 shillings – i.e. just over a pound. £1.05 in decimalised currency. Therefore 25 guineas would be £26.25 in decimalised currency – and worth a considerable amount more today. In fact, the inflation calculator here puts that at £402.49 in today’s money.

House of Tweed, Colchester
House of Tweed, Colchester
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